the story behind the rituals
I was the person who couldn't walk into a room without checking first. Is there a candle burning? A plug-in air freshener? Someone wearing heavy perfume?
For years, Multiple Chemical Sensitivities made me feel like my body was working against me. I missed out on dinner parties, avoided friends' homes, and carried my inhaler everywhere. It was exhausting - and isolating in a way that's hard to explain to someone who hasn't lived it.
Then a doctor said something that changed everything: your brain learned this response, and it can unlearn it. That was my first introduction to neuroplasticity. I was skeptical, but I did the work anyway.
Slowly, quietly, things shifted. I wasn't "cured" - but I was free in ways I hadn't been in years.
The first thing I wanted to do was light a candle. I used to LOVE candles. But I wasn't ready to trust just anything. So I learned to make my own - clean, simple, intentional. Friends started asking where they could buy them. Daily Rituals Co. was born.
The candles were new - but the deodorants weren't. I'd already spent 16 years perfecting a line of natural deodorants, including options for sensitive skin. Making things clean and intentional wasn't a pivot. It was already who I was.
A few years later I trained as a neuro coach. Because what happened to me shouldn't be rare. The brain's ability to change is one of the most powerful things I know - and I want every woman who feels trapped in her own patterns to know it too.
That's what Daily Rituals Co is. Clean products made with intention. Coaching rooted in science. A reminder that you are not stuck - and that your daily rituals matter.
what I stand for
clean ingredients
Every product made with only what I'd put on, and around, my own body.
brain-based
Coaching rooted in neuroscience, not guesswork.
proof it's possible
Not inspiration. Transformation.
science + soul
Where research meets real human experience.
science, not sorcery
Neuro coaching isn't about positive thinking or willing yourself to change. It's about understanding how your brain actually works - and using that knowledge to rewire the patterns that have been running your life.
The science is real. Neuroplasticity is real. And the results, when you do the work, are real too.
I know because I lived it. My own brain rewired itself from a diagnosis that ruled my life for years. That's not magic. That's neuroscience - and it's available to you too.
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Here's how it works:
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First, we focus in on one goal, block, or pattern - the one that if resolved, changes everything else.
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Then six weeks of deeply personalised 1:1 sessions. No generic advice. Just your brain, your patterns, your progress.
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You'll walk away with real tools - science-backed strategies you can use long after our sessions end.